Nat Geo IDs


IDs for National Geographic Channel International.

How to make a NatGeo logo transformation from small to large, without changing the scale and in a continued sequence shot? This is what we did for this new NatGeo ID campaign, which mixes live action with post-production. The brief asked that the brand be perceived as something giant, grand, spectacular.


The logo rises from a forest, bolts out of dust over birds and into clouds, flies through a skyscraper, and shoots skyward from among the bugs and leaves to become airborne.


Produced by Superestudio & Lamole


National Geographic Channel International.

Emanuele Madeddu:

SVP Creative & Consumer Marketing NGCI.

Mariano Barreiro:

Branding Director FIC.